FAIR WINE AWARD | SUPERIORE.DE is "Online Wine Retailer 2024"

    EUROVINO – Trade Fair for Wine celebrated its successful premiere in Karlsruhe in 2024. The portfolio comprised 305 exhibitors with over 500 wineries represented.

    The successful kick-off was rounded off by the presentation of the FairWineAwards. A competent jury, consisting of Claudia Stern, Denis Duhme, Michael Kugel and Dr Hermann Pilz, particularly promotes the aspect of sustainability and from now on honours forward-looking measures and innovative ideas in the wine industry every year. We would like to congratulate SUPERIORE.DE on the successful start to this impressive trade fair and have reason to celebrate, and not just because of the many good discussions we had on site: SUPERIORE.DE was named Wine Retailer of the Year in the online retail category.

    In the laudatory speech by Dr Hermann Pilz, it sounds like this: "Today,SUPERIORE.DE can rightly call itself one of the leading European internet/mail order retailers specialising in Italian wines from the premium range. Founded in 2002, the company under the management of owner Lutz Heimrich took on the challenges presented by the new online retail format. Like many, he invested in software, developed the shop concept and was one of the pioneers in this field.

    In 2011, the company moved into a 130-year-old industrial building that had been completely renovated and now offers ideal storage facilities for the approximately 4,000 wines in the available range from over 350 winegrowers. The company's mission statement is orientated towards sustainable principles in every respect, from cooperation with suppliers, storage, handling and shipping of the wines to pricing and customer information. The proportion of wines that come from organic/biodynamic or Demeter-certified cultivation is now almost 20 per cent, which is higher than the proportion of organic wines in the winegrowing sector.

    'The SUPERIORE.DE brand stands for clarity, truth, expertise and customer focus,' is how Lutz Heimrich defines the company's mission statement. The shipping performance peaks at 3,000 bottles per day – in the premium segment and with customers in 26 countries. SUPERIORE.DE achieves more than 50 per cent of its turnover with wines in the price groups (well) above 20 euros. The company can therefore clearly count itself as one of Europe's leading online retailers of Italian premium wines."

    The fact that our sustainable concept has successfully borne fruit for over 20 years is thanks to our long-standing winegrowers & partners who trust us every year and convince us with their wines and, of course, our long-standing customers who value these wines and our work and remain loyal to us with pleasure.

    Thank you very much for this! SUPERIORE.DE

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